Sake is a brand created by the late Jack Phoenix. The story is tragic, but the legacy grows with each passing day. Artists, friends and family have come together. Kids from all walks of life, feeling something true and unbridled, a little bit profane and funny, beautiful, dark and mischievious.
It’s Sakeworld. Rappers, aliens, rabbits, lazy eyed film stars, skateboarders, the grim reaper and Jesus with a medical marijuana card.
The store on La Brea has been described as the best shop in Los Angeles. It’s a destination where tourists take pictures and fans come and see world class artists perform at the Sake Stage, up close and personal.
The clothing is cut and sew made in downtown LA. You can tell. It sets Sake apart from any other new brand. Sake has deep respect for the brands that came before and thrive around it, and yet Sake is there, singing its own song, turning heads.
Jack Phoenix was a visionary and left us with a thousand clues. If we think hard enough and look closely enough, we might assemble the pieces. The puzzle will always be incomplete, but that doesnt matter. Sake is now more than what Jack started.