Jack Phoenix a.k.a. SAKE was the victim of a hit and run. He was crossing Venice Blvd at 8:30 pm on a Sunday night. Police were chasing a stolen car at high speed. There were no lights, no sirens. "TO SERVE AND PROTECT". He was only fifteen. He would have been sixteen a month later on Christmas Eve.
Jack was funny. He knew what was cool and had a unique and positive view of the world. He left us with incredible designs for his clothing line SAKE.
Jack lived for his artwork. He once drew an outlandish character with an enormous neck, speaking the words "I can be anything you want, baby." This phrase sums up SAKE in a way because SAKE speaks to alot of people. It's playful, dark, evil, otherworldly, beautiful, mischievious, politically incorrect and undeniably cool. There is no brand that is anything like SAKE. It is an anomaly. Trying to tame the beast of unforgettable designs and focus the vision is now the task of the Phoenix family and Jack's artist friends. It is a journey that will probably continue for decades.
-Nick, Claudia, Huck and Linus Phoenix